# D2C brands chart path to ₹100 Cr with omnichannel playbooks

2026-08-07T07:50:10+00:00 | Business & Economy | Indian Opinion Desk

Corroboration: 1 independent outlet

Inc42's D2CX Converge in Kolkata brought together over 60 founders to decode scaling strategies for India's next-generation consumer brands. Wow! Momo's Murali Krishnan traced the company's journey past ₹1,000 Cr in revenue, crediting customer obsession and a pandemic-era pivot that birthed Wow! China. A panel with leaders from Nestasia, Aza Fashions, WishCare, and Littlebox discussed the operational playbook for hitting the ₹100 Cr milestone, balancing channel strategy with retention and unit economics. Separately, Inc42 and Rukam Capital unveiled the inaugural D2CX Runway cohort, a seven-week accelerator for 14 emerging brands. The programme, which ended with a Demo Day in Delhi, featured mentors including The Souled Store's Vedang Patel and Rukam Capital's Archana Jahagirdar. India's D2C market, valued at $65 Bn, is projected to reach $310 Bn by 2031, according to Inc42.

## Coverage

- inc42.com <https://inc42.com/buzz/d2cx-converge-kolkata-unpacks-the-playbook-for-scaling-indias-next-generation-of-consumer-brands/>
- inc42.com <https://inc42.com/buzz/meet-the-14-d2c-brands-from-the-inaugural-d2cx-runway-cohort/>

Tags: consumer startups, D2C brands, e-commerce, Shadowfax, Wow Momo
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