# Dabur challenges FSSAI ban on 100% product claims in Delhi HC 2026-08-06T15:45:37+00:00 | Governance | Indian Opinion Desk Corroboration: 1 independent outlet Dabur India moved the Delhi High Court on Thursday against the FSSAI’s order barring the sale of food products carrying claims such as “100% Pure” and “100% Natural”. The company says the regulator acted without a show-cause notice or an opportunity to be heard. The FSSAI says such claims are ambiguous, unverifiable and likely to mislead consumers under the 2018 advertising and claims regulations. Its order covers products including honey, apple cider vinegar, oils, cow ghee, coconut water and coconut milk, and asks Dabur to file an Action Taken Report within 15 days. Dabur is the fourth company to challenge recent FSSAI orders, according to The Economic Times. United Spirits, Mohan Meakins and Associated Alcohols & Breweries have also approached courts over labelling and flavouring directives for alcoholic beverages. The regulator says some manufacturers added flavours that mimic a drink’s standardised profile, while companies argue their labels comply with existing law and industry practice. Dabur’s petition is listed for hearing on Friday. ## Coverage - economictimes.indiatimes.com - livemint.com - retail.economictimes.indiatimes.com - livemint.com Tags: Dabur, Delhi High Court, food labelling, FSSAI, spirits Canonical: https://indianopinion.org/dabur-challenges-fssai-ban-on-100-pure-product-claims/ License: Summary and commentary (c) Indian Opinion, reusable with attribution. Facts belong to the linked sources. Cite: https://indianopinion.org/dabur-challenges-fssai-ban-on-100-pure-product-claims/#story-in-brief Review state: restored archive article, accurate at time of publication, not offered to search indexes.