Now Reading: DD Free Dish Boosts Outreach with Enhanced Southern Language Offerings
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DD Free Dish Boosts Outreach with Enhanced Southern Language Offerings
Rapid Summary
- Union Minister L. Murugan stated that the government has taken steps to enhance portrayal of South Indian languages on DD Free Dish.
- DD Free Dish’s reach grew from 33 million households in 2018 to 49 million as of 2024, according to industry estimates.
- In recent e-auctions (2025), dedicated slots were reserved for south Indian language channels, adding three private channels: TV9 Telugu, Aastha Kannada, and Aastha Telugu.
- Doordarshan regional channels like DD Tamil, DD Saptagiri (Telugu), DD Chandana (Kannada), DD yadagiri (Telugu), and DD malayalam were onboarded alongside technological upgrades and promotional efforts for visibility enhancement.
- The platform also hosts 27 educational channels offering programs in various South Indian languages.
- Government measures include the modernisation and expansion of Akashvani and Doordarshan Kendras across India under the Central Sector scheme – Broadcasting Infrastructure and Network Development (BIND).
– Total approved outlay for BIND scheme is Rs. 2,539.61 crore for the period between 2021-26.
– Specific allocations include ₹64.56 crore for Akashvani Kendras’ modernisation in Bihar, and Rs.4.31 crore to upgrade Doordarshan Kendras.
Indian Opinion Analysis
The proactive measures by the central government aimed at fostering better regional representation of South Indian language channels signal a important step toward addressing linguistic diversity in public broadcasting platforms like DD Free Dish. By simplifying eligibility norms for private broadcasters and reserving slots during e-auctions, these initiatives could perhaps boost cultural inclusivity while expanding viewership among southern states.
Moreover, investments under the BIND scheme lay a foundation for broader enhancements in public broadcasting infrastructure nationwide – an essential development considering expansion needs tied to digital dialog demands. The allocation towards infrastructure modernization-especially within underserved regions like Bihar-demonstrates efforts toward equitable access across states.
This strategy may contribute positively both culturally by promoting content in regional languages and technologically through modernization efforts that elevate india’s public broadcast sector comprehensively.
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