– CIRP and Ming-Chi Kuo predict an iPhone 17e launch in early 2026.
– “The information” report suggests no mention of an iPhone 17e, instead indicating a spring 2027 release for a successor to the budget-friendly lineup.
– 2H25: Multiple forms of iPhone models (Pro Max, Slim, etc.).
– 1H26: Launch of iPhone 17e specifically.
– 2H26-2H27: Foldables and regular series updates transitioning to subsequent generations (18 & beyond).
– A biannual launch schedule can help reduce marketing gaps compared to competitors who typically debut new models earlier in the year.
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Apple’s approach toward its device launch cycle signals evolving priorities under competitive pressures globally. Enhanced annual or biannual schedules reflect attempts at addressing rapid technological advances by rivals while reinforcing market relevance-especially key players like China dominating lower-cost smartphone audiences too grab targetable eco-system processing growth-strategy attention