# Deepak Shenoy says monthly SIP fits salary cycle, not averaging

2026-08-18T14:06:24+00:00 | Business & Economy | Indian Opinion Desk

Corroboration: 1 independent outlet

Deepak Shenoy, founder and CEO of Capitalmind Mutual Fund, said monthly SIP investments are primarily suited to monthly salary cycles, not price averaging. His post on X has crossed 65,000 views. National SIP inflows now stand at Rs 31,000 crore a month. Shenoy argued that most investors earn monthly, so monthly investing is natural. A secondary benefit is forced discipline: investing first leaves only the remainder for spending. He noted that lump-sum investing works just as well for those who manage manual discipline. Early portfolio growth comes mostly from savings, returns become significant only later. He reminded investors that wealth building has three parts: saving, growth through returns, and finally spending the money. The last part, he said, is the best but requires personal effort. Social media users largely agreed, with one saying SIP is like democracy: not perfect but the best option for regular earners.

## Indian Opinion Analysis

The single source, Livemint, frames Shenoy's social-media thread as a viral financial-advice story. It leads with the attention-grabbing view count and spends most of its space on a direct, uninflected retelling of Shenoy's points, then appends selected user comments that reinforce his message. There is no critical or alternative viewpoint, no mention of risks, high expense ratios, or underperformance of many active mutual funds. The coverage is straight, promotional wire-copy style that treats a fund manager's personal tips as authoritative news. A careful reader should note that Shenoy's firm sells exactly the products he is advocating, and that the story omits any counter-framing from SEBI data or other analysts. What to watch: the next AMFI monthly SIP inflow figure, due by mid-April, to see whether retail sentiment shifts after this viral post.

## Coverage

Coverage: 1 source, 1 neutral
- livemint.com (neutral report) <https://www.livemint.com/money/personal-finance/building-wealth-isnt-the-goal-deepak-shenoy-s-investment-advice-for-mutual-fund-sips-goes-viral-11787055236033.html>
  Leads with viral status and 65,000 views, presents Shenoy's views as authoritative with no counter-framing or critical analysis

This story was synthesised by AI from the source linked above.

Tags: Capitalmind Mutual Fund, Deepak Shenoy, SIP, X
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