# Delhi HC stops FSSAI from cancelling ITC licence over ‘100%’ claim 2026-08-25T12:17:02+00:00 | Governance | Indian Opinion Desk Corroboration: 3 independent outlets The Delhi High Court on Tuesday directed the Food Safety and Standards Authority of India not to cancel ITC Ltd's licence for now over its alleged failure to remove '100%' claims from Aashirvaad M.P. Chakki Atta packaging. Justice Swarana Kanta Sharma granted interim protection to ITC, saying no decision on licence cancellation would be taken until the next hearing on September 9. In May 2025, FSSAI advised food business operators to stop using '100%' on labels. On August 10, the regulator gave ITC 30 days to explain why action should not be taken for non-compliance. Three days later, the Central Licensing Authority in Kolkata issued an improvement notice giving ITC 15 days to remove the claims or face licence suspension. ITC argued the notice was issued before its response deadline and was arbitrary. The court will also hear a related petition by AWL Agri Business Ltd on August 31. AWL received FSSAI notices for '100% Veg' and 'Cholesterol Free' claims on its Fortune Soya Health oil. FSSAI's counsel had challenged the maintainability of ITC's petition in Delhi, saying the improvement notice was issued in Kolkata. ## Indian Opinion Analysis The three sources all report the same facts neutrally, with no discernible slant. The Hindu and Times of India provide fuller detail on ITC's arguments about the notice being issued prematurely and mechanically, while Deccan Herald carries only a brief PTI feed. The core legal dispute over jurisdiction remains: FSSAI argues the matter should be heard in Kolkata, not Delhi. The court will decide maintainability on August 31, and the next hearing on ITC's plea is on September 9. ## Coverage Coverage: 3 sources, 3 neutral - thehindu.com (neutral report) Straight factual reporting with no editorial slant - deccanherald.com (neutral report) Brief PTI copy with no framing beyond the facts - timesofindia.indiatimes.com (neutral report) Straight news with no added commentary or slant This story was synthesised by AI from the 3 sources linked above. Updated: this story now draws on 3 sources. Last updated 2026-08-25T12:44:10+00:00. Tags: Aashirvaad, AWL Agri Business, Delhi High Court, FSSAI, ITC, Kolkata Canonical: https://indianopinion.org/delhi-hc-protects-itc-licence-over-100-atta-claims/ License: Summary and commentary (c) Indian Opinion, reusable with attribution. Facts belong to the linked sources. Cite: https://indianopinion.org/delhi-hc-protects-itc-licence-over-100-atta-claims/#story-in-brief How this brief was made: an AI model read the reports linked above and wrote this summary and analysis, which were published automatically. Published briefs are sampled every hour by an automated quality check; the editor verifies its findings and approves corrections, and corrected briefs carry a dated correction line. Stance labels are editorial classifications of how each outlet framed this story, assigned by the same model, not ratings of the outlets. We do no original reporting. Methodology: https://indianopinion.org/ai-use-policy/