# Delhi HC stays FSSAI ban on Dabur’s ‘100%’ product claims

2026-08-07T10:17:26+00:00 | Governance | Indian Opinion Desk

Corroboration: 1 independent outlet

The Delhi High Court on Friday stayed a Food Safety and Standards Authority of India (FSSAI) order that barred Dabur India from using '100%' claims on products like honey, ghee, and edible oils. Justice Amit Mahajan ruled the prohibition order was passed without giving the company a hearing, violating natural justice. He granted interim relief until the next hearing in two weeks. Dabur's counsel argued the FSSAI order lacked a show-cause notice. The regulator countered that Dabur had received earlier improvement notices and that '100% Pure' and '100% Natural' labels were misleading. Dabur, which had already removed such claims from packaging after the August 3 order, challenged the directive in court. The case is part of broader FSSAI scrutiny of FMCG labelling practices.

## Coverage

- newindianexpress.com <https://www.newindianexpress.com/states/delhi/2026/Aug/07/delhi-hc-stays-fssai-directive-that-prohibits-dabur-from-labelling-100-per-cent-claims-on-its-products>
- retail.economictimes.indiatimes.com <https://retail.economictimes.indiatimes.com/news/food-entertainment/personal-care-pet-supplies-liquor/relief-for-dabur-as-delhi-hc-stays-fssai-order-banning-product-sale-over-100-claims/133029611>
- timesofindia.indiatimes.com <https://timesofindia.indiatimes.com/india/delhi-hc-grants-dabur-interim-relief-against-food-regulators-order-over-100-claims/articleshow/133031691.cms>

Tags: consumer protection, Dabur, Delhi High Court, food labelling, FSSAI
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