# Diageo to reformulate whisky and rum brands after FSSAI objection 2026-08-18T00:30:56+00:00 | Business & Economy | Indian Opinion Desk Corroboration: 2 independent outlets Diageo will change the formulation of some of its top whisky and rum brands sold in India within three months after the Food Safety and Standards Authority of India (FSSAI) flagged the use of added flavouring substances. The company said it had engaged with the FSSAI over updated guidelines and taken measures to bring its products in line with the revised requirements. The economic times reports that the development follows a regulatory crackdown earlier this month, in which several whisky and rum brands made by Diageo and other companies were barred in some states over alleged labelling violations and the use of flavours. Among the affected products are Antiquity Blue and Royal Challenge whisky manufactured in Madhya Pradesh, and McDowell's No. 1 Celebration Matured XXX Rum produced in Maharashtra. Royal Challenge is among Diageo’s largest-selling domestically produced whisky brands. NDTV Profit also reports that the overhaul affects McDowell's No. 1 Celebration Matured XXX Rum in Maharashtra and Antiquity Blue and Royal Challenge whisky in Madhya Pradesh. The company is set to align its products with the revised FSSAI requirements within three months. ## Coverage - ndtvprofit.com - retail.economictimes.indiatimes.com This story was synthesised by AI from the 2 sources linked above. Updated: this story now draws on 2 sources. Last updated 2026-08-18T05:22:25+00:00. Tags: Antiquity Blue, Diageo, Madhya Pradesh, Maharashtra, McDowell's No.1 Canonical: https://indianopinion.org/diageo-to-tweak-whisky-and-rum-recipes-to-settle-regulatory-probe-in-india/ License: Summary and commentary (c) Indian Opinion, reusable with attribution. Facts belong to the linked sources. Cite: https://indianopinion.org/diageo-to-tweak-whisky-and-rum-recipes-to-settle-regulatory-probe-in-india/#story-in-brief How this brief was made: an AI model read the reports linked above and wrote this summary and analysis, which were published automatically. Published briefs are sampled every hour by an automated quality check; the editor verifies its findings and approves corrections, and corrected briefs carry a dated correction line. Stance labels are editorial classifications of how each outlet framed this story, assigned by the same model, not ratings of the outlets. We do no original reporting. Methodology: https://indianopinion.org/ai-use-policy/