# Dogsee Chew refused to drop ‘Made in India’ for UK distributor 2026-08-19T13:44:53+00:00 | Business & Economy | Indian Opinion Desk Corroboration: 1 independent outlet Pet wellness brand Dogsee Chew was asked by a UK distributor to remove the 'Made in India' label from its products, but refused. Co-founder Sneh Sharma said the company instead made the Himalayan origins of its yak cheese treats central to its brand story as it expanded internationally. Sharma spoke at Inc42's 'The D2C & Retail Summit', noting that the perception of Indian products has improved significantly over the past decade. Dogsee Chew now earns 95% of its revenue from exports and operates in over 30 countries. Exports were born out of necessity as India's pet care market was nascent, and the company decided against compromising on ingredients or premium positioning for the domestic market. Its first international query came from Spain, after which it expanded into the UK, Europe, and the US. The panel also featured founders from Wagh Bakri, Stelcore, and Da Milano. Bharat Mandot of Stelcore warned that regulatory compliance costs across markets can weaken profitability if not factored in upfront. Shivani Malik of Da Milano said Indian brands should leverage their roots rather than hide them, as global consumers seek authenticity. ## Indian Opinion Analysis The refusal to drop 'Made in India' marks a shift from decades when Indian consumer goods struggled for shelf space abroad against 'Made in China' or 'Made in Vietnam' alternatives. Dogsee Chew's yak cheese treat is a niche product with no large domestic competitor, which gave it pricing power. The real test for other Indian D2C brands eyeing exports will come when they face margin pressure from local rivals in markets like the US or EU. The next signal to watch is how many of the 30-plus countries Dogsee Chew sells in actually generate repeat orders, not just trial purchases. ## Coverage - inc42.com Straightforward account of a panel discussion with no editorial slant This story was synthesised by AI from the source linked above. Tags: Dogsee Chew, Inc42, Sneh Sharma, UK Canonical: https://indianopinion.org/dogsee-chew-refused-to-drop-made-in-india-for-uk-distributor/ License: Summary and commentary (c) Indian Opinion, reusable with attribution. Facts belong to the linked sources. Cite: https://indianopinion.org/dogsee-chew-refused-to-drop-made-in-india-for-uk-distributor/#story-in-brief Review state: restored archive article, accurate at time of publication, not offered to search indexes. How this brief was made: an AI model read the report linked above and wrote this summary and analysis, which were published automatically. Published briefs are sampled every hour by an automated quality check; the editor verifies its findings and approves corrections, and corrected briefs carry a dated correction line. We do no original reporting. Methodology: https://indianopinion.org/ai-use-policy/