– Actor Prakash Raj (July 30), Vijay Deverakonda (August 6), Manchu Lakshmi (August 13).
The ED’s ongoing investigation marks a important step in addressing concerns surrounding celebrity endorsements of unregulated gambling platforms.While these promotions are said to have been framed as entertaining or philanthropic initiatives for outreach purposes, their alleged intent raises wider questions about accountability in influencer marketing.If proven that these campaigns misled users into financial loss-such as the ₹3 crore cited by one complainant-it could necessitate stricter oversight mechanisms both at regulatory and industry levels.
The summoning of prominent figures from India’s entertainment sector signifies how deeply embedded such practices might be within mainstream media endorsements. For India’s burgeoning digital economy-which heavily relies on influencers-the case underscores critical risks associated with financial misconduct when regulatory frameworks lag behind technological innovation. Depending on findings from this probe under PMLA statutes established since July’s ECIR-all criminal-administrative figures liable statewide states attach tighter approaches streamlined=”{{$timeremainingTHRESHOLD-output.sendlogicbasis.shortcut.node.optionssourcescurrentsessionsnapshot-snapshot.save”}}