# Emami launches WeMe, plans Rs 750 crore snacking push

2026-08-06T15:45:57+00:00 | Business & Economy | Indian Opinion Desk

Corroboration: 1 independent outlet

Emami Agrotech has launched WeMe, a digital-first packaged food brand, with a planned investment of nearly Rs 750 crore and a target of building a Rs 1,000 crore brand within five to seven years. The initial range includes chocolate hazelnut spread, Jhuri Aloo Bhaja and potato chips. The company is evaluating a dedicated factory that could require about Rs 400 crore over the next two years. Economic Times reports Emami has sought 22 acres in West Bengal for a food park, while ETRetail describes the plant as conditional on the brand scaling. WeMe is available on Blinkit in five cities and offline in Kolkata and parts of West Bengal. Emami expects over 1,000 direct and nearly 3,000 indirect jobs as it expands.

## Coverage

- economictimes.indiatimes.com <https://economictimes.indiatimes.com/industry/cons-products/fmcg/emami-to-invest-rs-400-crore-in-bengal-food-park-eyes-agrotech-ipo/articleshow/133007370.cms>
- retail.economictimes.indiatimes.com <https://retail.economictimes.indiatimes.com/news/food-entertainment/personal-care-pet-supplies-liquor/emami-agrotech-enters-indias-snacking-war-with-weme-targets-rs-1000-crore-brand-with-rs-750-crore-investment-push/132995829>

Tags: Emami, food park, IPO, packaged foods, West Bengal
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