# EPL targets 16% beauty market share in five years, eyes SE Asia and Africa

2026-08-10T08:12:23+00:00 | Business & Economy | Indian Opinion Desk

Corroboration: 1 independent outlet

EPL, the world's largest plastic tube maker, plans to double its market share in beauty and cosmetics from 7-8% to 16% in five years, CFO Deepak Goyal told ETCFO. The company will expand into Indonesia and Vietnam, aided by its merger with Indovida, which makes bottle closures and caps. The deal is expected to close by end of FY26. Beauty and cosmetics grew 30% last year, pushing overall revenue up 13%. EPL's oral care tubes currently contribute 47% of revenue, beauty and cosmetics 40%, pharma 9%. Goyal said the West Asia conflict raised input costs by 50-90% but the company is recovering the full impact from customers.

## Coverage

- cfo.economictimes.indiatimes.com <https://cfo.economictimes.indiatimes.com/news/strategy-operations/epl-to-double-beauty-and-cosmetics-market-share-eyes-south-east-asia-and-africa-next-for-expansion-cfo-deepak-goyal/133077511>

Tags: beauty and cosmetics, EPL, expansion, Indovida merger, plastic tubes, Southeast Asia
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