Eros Denies Aanand L Rai’s Claims on AI-Altered Raanjhanaa Ending

Swift Summary

• Context: Eros Media world re-releases the 2013 film Raanjhanaa in Tamil Nadu with an AI-generated “happy” ending, replacing the original climax where protagonist Kundan dies.
• Director’s Reaction: Aanand L Rai expressed his disappointment, calling the altered ending a “reckless and dystopian experiment.” He stated the change violates authorship and fan trust.
• Eros’ Defense: The company described the AI tweak as a “creative reimagining” consistent with global industry practices like alternate cuts or modernized remasters. It emphasized that all rights belong exclusively to them as producers under Indian law.
• Legal Position: Eros asserted their copyright position, clarified it is an alternate version complementing-rather than replacing-the original story, and defended leveraging emerging technologies for viewer engagement. They also regret Rai distancing himself publicly from this project.
• Release Details: The Tamil-dubbed version (Ambikapathy) will hit screens on August 1st in collaboration with Upswing Entertainment for regional promotions.

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