# EU mandates AI content labels from August 2

2026-08-08T02:56:35+00:00 | World & Diplomacy | Indian Opinion Desk

Corroboration: 1 independent outlet

The European Union will require mandatory labelling of AI-generated content from August 2 under a new transparency code. The code, part of Article 50 of the EU Artificial Intelligence Act, applies to deepfakes and manipulated text used to pass as authentic. Violators face fines up to €15 million. Exceptions exist for creative, satirical, or fictional works and content authorised for law enforcement. Text that has undergone human review or is under editorial control is also exempt. The code specifies three icons: 'AI' for assisted content, 'AI generated' for fully synthetic content, and 'AI modified' for manipulated real content. The Hindu reports the EU approach focuses on developers, unlike India's rules which put the onus on users and platforms. Google has voiced concerns about overlapping labels confusing users, while OpenAI has welcomed the code but noted that icons and metadata can be tampered with.

## Coverage

- thehindu.com <https://www.thehindu.com/sci-tech/what-is-the-eu-ai-transparency-code-explained/article71279676.ece>

Tags: Artificial intelligence, deepfakes, EU, labeling, regulation, transparency
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