# Fadnavis targets Gen Z with Maharashtra Shiva temple campaign

2026-08-15T07:06:47+00:00 | Politics | Indian Opinion Desk

Corroboration: 1 independent outlet

Maharashtra Chief Minister Devendra Fadnavis has launched a social media campaign featuring the state’s heritage Shiva temples, seeking to connect young people with its cultural history. The move follows youth protests over the alleged NEET-UG 2026 paper leak and other complaints of government apathy, Hindustan Times reports. The campaign began with an AI-generated video on Bhimashankar Jyotirlinga in Pune district and a post on Trimbakeshwar temple in Nashik. Fadnavis is also using the Tiranga Yatra and has announced 1,000 job fairs, to be held until March 2027. Further videos will feature Aundha Nagnath and Ghrushneshwar. Political analyst Abhay Deshpande said the BJP and RSS were using softer cultural and nationalist messaging to reach Gen Z.

## Coverage

- hindustantimes.com <https://www.hindustantimes.com/cities/mumbai-news/devendra-fadnavis-maharashtra-cm-mahayuti-jyotirlinga-gen-z-student-protests-cjp-jantar-mantar-rss-mohan-bhagwat-101786764988732.html>

Tags: Bhimashankar Jyotirlinga, Devendra Fadnavis, Maharashtra, RSS, Trimbakeshwar Temple
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