# Fake Digital Brands Are Becoming a Customer Security Threat

2026-08-06T15:52:36+00:00 | Technology | Indian Opinion Desk

Corroboration: 1 independent outlet

Digital fraud increasingly targets customer trust through fake websites, social media accounts, mobile apps and marketplace listings, rather than an organisation’s own systems, according to the Economic Times article. Victims often blame the trusted brand, even when its infrastructure was not breached. Check Point Research’s Q2 2026 report found that Microsoft, LinkedIn, Google, Apple and Amazon together accounted for more than half of global brand phishing activity. Seqrite Labs reported a more than 300% rise in brand impersonation attacks in India between 2024 and 2025. Generative AI is making fake websites, messages, audio and multilingual campaigns faster and cheaper to produce.

## Coverage

- ciso.economictimes.indiatimes.com <https://ciso.economictimes.indiatimes.com/news/cybercrime-fraud/the-growing-threat-of-digital-brand-abuse-why-your-customers-are-at-risk/132980546>

Tags: Artificial intelligence, brand impersonation, cybersecurity, digital fraud, phishing
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