# Favre Leuba chairman sees potential in India’s smaller luxury markets 2026-08-12T18:46:26+00:00 | Business & Economy | Indian Opinion Desk Corroboration: 1 independent outlet Patrik P. Hoffmann, chairman of Swiss watchmaker Favre Leuba, says outsiders often make a mistake by focusing only on Delhi and Mumbai for luxury sales. As India's affluent population grows rapidly, he argues the next luxury watch capitals may be cities that have not yet entered the conversation. The brand, first Swiss watchmaker to enter India in 1865, considers India key to its global strategy after being relaunched under Silvercity Brands. Hoffmann, who has led storied watchmakers like Ulysse Nardin and Oris, told Brand Equity that India's wealth is spreading beyond metros. He sees opportunity in cities like Hyderabad, Kolkata, Chennai and Bengaluru, and even smaller ones. He said consistency, quality, and strength of the product are what matter for competing with established brands. ## Coverage - brandequity.economictimes.indiatimes.com Tags: consumer goods, Favre Leuba, Indian market, luxury watches, Swiss brands, tier-2 cities Canonical: https://indianopinion.org/favre-leuba-chairman-sees-potential-in-indias-smaller-luxury-markets/ License: Summary and commentary (c) Indian Opinion, reusable with attribution. Facts belong to the linked sources. Cite: https://indianopinion.org/favre-leuba-chairman-sees-potential-in-indias-smaller-luxury-markets/#story-in-brief Review state: restored archive article, accurate at time of publication, not offered to search indexes.