# Film leaks rarely sink big-star box office, experts say

2026-08-12T15:41:43+00:00 | Business & Economy | Indian Opinion Desk

Corroboration: 1 independent outlet

Vijay's Jana Nayagan grossed over ₹220 crore despite being leaked online weeks before release. Industry experts note that Pushpa 2: The Rule also faced leaks yet earned ₹830 crore in Hindi alone. Hollywood film Obsession netted ₹85 crore in India despite piracy. Poor-quality prints and the unique theatre experience limit leaks' impact on blockbusters, but small films may suffer more. Video piracy costs the Indian industry ₹22,400 crore annually, with streaming accounting for 63% of pirated content. Producer Anand Pandit says a leak chips away at curiosity but the real test is audience response after opening shows. Star power and fan loyalty remain crucial buffers, as seen with Vijay's farewell film.

## Coverage

- livemint.com <https://www.livemint.com/industry/media/film-piracy-india-box-office-leaks-jana-nayagan-pushpa-2-11786430979419.html>

Tags: Box office, film piracy, Jana Nayagan, star power, streaming piracy, Vijay
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