# Flipkart-Netflix deal flags rise of content commerce in India

2026-08-09T14:31:38+00:00 | Business & Economy | Indian Opinion Desk

Corroboration: 1 independent outlet

Flipkart and Netflix have partnered to let Flipkart Plus members earn a Netflix Mobile Plan through regular shopping, eliminating separate subscriptions. Meanwhile, JioHotstar launched 'Shop the Look' with NEWME during Splitsvilla, allowing viewers to buy fashion without leaving the stream. YouTube creators already tag products for commissions. Industry estimates peg India's connected TV advertising market at Rs 2,300, 2,500 crore, with interactive formats like shoppable ads contributing 5, 10% of that. Content commerce remains nascent, with OTT platforms balancing passive viewing and active shopping in different ways.

## Coverage

- livemint.com <https://www.livemint.com/industry/media/content-commerce-ott-youtube-jiohotstar-jiostar-netflix-flipkart-creator-economy-advertising-11786260048019.html>

Tags: content commerce, Flipkart, JioHotstar, Netflix, OTT platforms, shoppable video
Canonical: https://indianopinion.org/flipkart-netflix-deal-flags-rise-of-content-commerce-in-india/
License: Summary and commentary (c) Indian Opinion, reusable with attribution. Facts belong to the linked sources.
Cite: https://indianopinion.org/flipkart-netflix-deal-flags-rise-of-content-commerce-in-india/#story-in-brief

Review state: restored archive article, accurate at time of publication, not offered to search indexes.