# FMCG majors signal price hikes, shrinkflation in September quarter 2026-08-09T10:01:09+00:00 | Business & Economy | Indian Opinion Desk Corroboration: 1 independent outlet Britannia expects to add another 1.5-2 per cent in pricing through shrinkflation on its Rs 5 and Rs 10 biscuit packs in the September quarter, as sugar and palm oil prices stay high. Hindustan Unilever (HUL) anticipates sequential inflation of 2-5 per cent across categories and will take calibrated pricing. Godrej Consumer Products (GCPL) may raise prices similarly, while Dabur India plans calibrated hikes to offset elevated input costs. All major FMCG firms remain optimistic about demand, citing resilient consumption and premiumisation trends. ## Coverage - thehindubusinessline.com - timesnownews.com Tags: FMCG, India, inflation, input costs, price hike, shrinkflation Canonical: https://indianopinion.org/fmcg-firms-signal-price-hikes-in-q2-as-input-costs-persist/ License: Summary and commentary (c) Indian Opinion, reusable with attribution. Facts belong to the linked sources. Cite: https://indianopinion.org/fmcg-firms-signal-price-hikes-in-q2-as-input-costs-persist/#story-in-brief Review state: restored archive article, accurate at time of publication, not offered to search indexes.