# FMCG growth outlook splits as costs rise and demand recovers

2026-08-13T09:36:13+00:00 | Business & Economy | Indian Opinion Desk

Corroboration: 2 independent outlets

FMCG volume growth may slow to 4% as the West Asia war and a weak monsoon weigh on demand, Worldpanel said, according to NDTV Profit. Companies raised prices by about 2% to 5% in the June quarter and also cut pack quantities to manage costs. The Times of India reports firmer consumption, with Nestlé and Marico posting double-digit volume growth. Rural demand grew 6.2% in the first quarter, ahead of urban demand at 4.6%, according to Dabur India. Raw material costs rose 8% to 10%, led by packaging, edible oils and palm oil. Companies used selective price hikes and grammage cuts to protect margins.

## Coverage

- ndtvprofit.com <https://www.ndtvprofit.com/business/fmcg-volume-growth-seen-slowing-to-4-as-war-weak-monsoon-weigh-worldpanel-11903888>
- timesofindia.indiatimes.com <https://timesofindia.indiatimes.com/business/india-business/fmcg-companies-see-recovery-in-consumption-growth/articleshow/133253935.cms>

Tags: FMCG, inflation, Monsoon, price hike, shrinkflation, volume growth
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