# Franklin’s ladder: gold, diamonds, virtue

2026-08-10T22:05:25+00:00 | World & Diplomacy | Indian Opinion Desk

Corroboration: 1 independent outlet

Benjamin Franklin, the American founding father, ranked virtue above gold and diamonds in Poor Richard's Almanack, a saying that still resonates. The Times of India reports that Franklin, who built his fortune from a printer's apprenticeship, saw virtue as the only wealth that cannot be mined, bought, or inherited. Franklin's ladder places unpurchasable character at the top, a view echoed by ancient Stoics and modern research on trust. The paper notes Franklin's own success rested on a deliberate project of self-improvement, listing thirteen virtues he tracked for years.

## Coverage

- timesofindia.indiatimes.com <https://timesofindia.indiatimes.com/science/quote-of-the-day-by-benjamin-franklin-what-is-more-valuable-than-gold-diamonds-than-diamonds-virtue-/articleshow/133092451.cms>

Tags: Benjamin Franklin, character, Poor Richard's Almanack, self-improvement, virtue
Canonical: https://indianopinion.org/franklins-ladder-gold-diamonds-virtue/
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Cite: https://indianopinion.org/franklins-ladder-gold-diamonds-virtue/#story-in-brief

Review state: restored archive article, accurate at time of publication, not offered to search indexes.
