# French Montana makes India debut at Royal Stag BoomBox finale in Hyderabad 2026-08-25T15:53:25+00:00 | Entertainment | Indian Opinion Desk Corroboration: 1 independent outlet American rapper French Montana made his India debut at the finale of Seagram's Royal Stag BoomBox Season 4, held at Gachibowli Stadium in Hyderabad. The event also featured playback singer Nikhita Gandhi, singer L.V. Revanth, DJ Sahil Gulati and gaming creator Payal Dhare. The evening opened with a gaming face-off, followed by musical performances that peaked with French Montana's set, bringing international hip-hop to the Hyderabad crowd. The Hyderabad event was the final stop of the four-city tour. Debasree Dasgupta, chief marketing officer of Pernod Ricard India, said music and live experiences enable connection. French Montana said the crowd's energy was incredible, and Nikhita Gandhi praised the seamless blend of genres and languages at the event. ## Indian Opinion Analysis The growing frequency of international hip-hop artists performing in Indian metros reflects a broader shift in live entertainment spending. Pernod Ricard's investment in a four-city tour suggests the company is betting on music festivals to build brand loyalty among younger, urban consumers. With no further seasons announced, the next signal for the industry will be whether a fifth edition of BoomBox is commissioned, indicating the return on such experiential marketing. ## Coverage - deccanchronicle.com Straight event report with no critical or political framing. This story was synthesised by AI from the source linked above. Tags: French Montana, Hyderabad, Pernod Ricard, Royal Stag BoomBox Canonical: https://indianopinion.org/french-montana-makes-india-debut-at-royal-stag-boombox-finale-in-hyderabad/ License: Summary and commentary (c) Indian Opinion, reusable with attribution. Facts belong to the linked sources. Cite: https://indianopinion.org/french-montana-makes-india-debut-at-royal-stag-boombox-finale-in-hyderabad/#story-in-brief Review state: restored archive article, accurate at time of publication, not offered to search indexes. How this brief was made: an AI model read the report linked above and wrote this summary and analysis, which were published automatically. Published briefs are sampled every hour by an automated quality check; the editor verifies its findings and approves corrections, and corrected briefs carry a dated correction line. We do no original reporting. Methodology: https://indianopinion.org/ai-use-policy/