# Dabur challenges FSSAI ban on food products with 100% claims 2026-08-06T21:56:15+00:00 | Governance | Indian Opinion Desk Corroboration: 1 independent outlet Dabur India has moved the Delhi High Court against the FSSAI order stopping sales of food products carrying claims such as “100 per cent natural”, “100 per cent pure” and “100 per cent organic”. The petition alleges that the regulator acted without a prior show-cause notice or an opportunity to be heard, and questioned its authority to issue the prohibition. The case was scheduled for hearing on Friday before Justice Swarana Kanta Sharma. The FSSAI says such claims are ambiguous, unverifiable and likely to mislead consumers under the Food Safety and Standards (Advertising and Claims) Regulations, 2018. It also flagged Jaivik Bharat logos on two products without valid endorsement and ordered Dabur to file an action-taken report within 15 days. ## Coverage - health.economictimes.indiatimes.com - indiatoday.in Tags: consumer protection, Dabur, food safety, FSSAI, labelling Canonical: https://indianopinion.org/fssai-bars-dabur-from-selling-foods-with-100-claims/ License: Summary and commentary (c) Indian Opinion, reusable with attribution. Facts belong to the linked sources. Cite: https://indianopinion.org/fssai-bars-dabur-from-selling-foods-with-100-claims/#story-in-brief Review state: restored archive article, accurate at time of publication, not offered to search indexes.