# FSSAI bars Diageo, Inbrew whiskies and rum over flavouring

2026-08-08T17:45:27+00:00 | Governance | Indian Opinion Desk

Corroboration: 1 independent outlet

India's food safety regulator has banned the sale of several whiskies and rums made by Diageo's United Spirits, Inbrew Beverages and Mohan Rocky Springwater Breweries for using artificial flavouring instead of proper ageing. The FSSAI's August 2 order covers Royal Challenge and Antiquity Blue whisky from Madhya Pradesh, Old Monk rum variants, and other brands. A confidential July 20 notice, reviewed by Reuters, said Diageo's claim that Royal Challenge was 'matured in American oak casks' was misleading because most of the spirit was not matured. The Bombay High Court on Monday sought the Centre's response to a plea by the makers challenging the ban. Mohan Rocky Springwater Breweries, which makes Old Monk, said it is losing Rs 1 crore a day and that relabelling would mean admitting a 50-year-old practice was wrong. The court will hear the matter again on August 24. United Spirits told stock exchanges it expects no financial impact from the ban.

## Coverage

- thehindu.com <https://www.thehindu.com/business/Industry/fssai-warned-diageo-that-its-whiskys-matured-in-american-oak-casks-claim-was-misleading/article71322595.ece>
- livemint.com <https://www.livemint.com/industry/bombay-high-court-fssai-old-monk-rum-whisky-ban-august-2026-11786349348445.html>

Tags: consumer protection, Diageo, food safety, FSSAI, labelling, whisky
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