# FSSAI rejects extension for energy drink label deadline

2026-08-07T15:16:18+00:00 | Governance | Indian Opinion Desk

Corroboration: 1 independent outlet

The Food Safety and Standards Authority of India (FSSAI) has refused to extend its 90-day deadline for beverage companies like PepsiCo, Red Bull, Monster Beverage and Reliance to drop the term “energy drink” from high-caffeine products. Companies had sought a year to comply, citing millions of cans already in the market. A government source told Reuters the firms “should be happy not being prosecuted” for breaching regulations. Some states, including Rajasthan and Ladakh, have begun seizing stock. Industry executives recently met Food Processing Minister Chirag Paswan to seek support. India’s energy drink market grew 12.6% annually to 907 million litres in 2023.

## Coverage

- livemint.com <https://www.livemint.com/companies/wont-ease-energy-drink-label-90-day-deadline-fssai-says-companies-should-be-happy-not-prosecuting-report-11786094809629.html>
- retail.economictimes.indiatimes.com <https://retail.economictimes.indiatimes.com/news/food-entertainment/personal-care-pet-supplies-liquor/fssai-wont-ease-energy-drink-label-deadline-for-pepsico-red-bull-monster-others/133029696>
- ndtvprofit.com <https://www.ndtvprofit.com/business/no-reprieve-for-pepsico-red-bull-monster-as-fssai-rejects-extension-on-energy-drink-labels-report-11881260#publisher=newsstand>

Tags: energy drinks, FSSAI, labelling deadline, PepsiCo, Red Bull, Reliance
Canonical: https://indianopinion.org/fssai-refuses-to-extend-energy-drink-label-deadline-for-giants/
License: Summary and commentary (c) Indian Opinion, reusable with attribution. Facts belong to the linked sources.
Cite: https://indianopinion.org/fssai-refuses-to-extend-energy-drink-label-deadline-for-giants/#story-in-brief

Review state: restored archive article, accurate at time of publication, not offered to search indexes.