# Gamers in India earn on STAN platform as startup nears profitability

2026-08-10T01:48:11+00:00 | Technology | Indian Opinion Desk

Corroboration: 1 independent outlet

Bengaluru-based startup STAN has built a platform that lets gamers and creators build voice-led communities and earn money. Founder Parth Chadha spotted a gap in socialising online in 2022. Initially focused on collectibles, the platform pivoted to user-generated communities in 2023 after poor revenue. STAN now has over 48 million registered users, 5 million creators, and more than 3 lakh creators earning each month. In-app purchases, advertising, and STAN Shop drive revenue. The platform has expanded beyond gaming to anime and esports. STAN uses AI for personalisation and moderation, leveraging 30,000 hours of Indian audio data. It is near profitability. The startup has raised a $10.5 million Series A from investors including Google AI Futures Fund, Nazara Technologies, and Sony Innovation Fund. Chadha says STAN differs from Western platforms by being mobile-first and supporting regional languages and Tier-2 and 3 markets.

## Coverage

- deccanherald.com <https://www.deccanherald.com/business/startups/from-play-to-pay-gamers-turn-passion-into-profession-4105142>

Tags: Bengaluru, creators, gaming, monetisation, STAN, startup
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