# Gen X records America’s weakest consumer confidence as costs rise 2026-08-06T19:40:44+00:00 | World & Diplomacy | Indian Opinion Desk Corroboration: 1 independent outlet The Conference Board found that Generation X has the lowest consumer confidence among measured US generations. Its six-month average Consumer Confidence Index fell to 78, the generation’s lowest reading in at least four and a half years, Axios reported. Baby Boomers recorded 83, their lowest level since October 2021. Rising household costs, retirement concerns and family responsibilities are weighing on Gen X, generally people in their 40s and 50s. Many support ageing parents while helping Gen Z children. A NielsenIQ report found that 35% felt financially equipped to support their parents, while 55% believed they could support their children in the next few years. The generation is in a higher-earning phase, but many remain unsure about retirement security. ## Coverage - hindustantimes.com Tags: consumer confidence, family finances, Gen X, retirement, US economy Canonical: https://indianopinion.org/gen-x-records-americas-weakest-consumer-confidence-as-costs-rise/ License: Summary and commentary (c) Indian Opinion, reusable with attribution. Facts belong to the linked sources. Cite: https://indianopinion.org/gen-x-records-americas-weakest-consumer-confidence-as-costs-rise/#story-in-brief Review state: restored archive article, accurate at time of publication, not offered to search indexes.