# WGC report: Gen Z to unlock Rs 315 lakh crore gold hoard 2026-08-06T21:56:00+00:00 | Business & Economy | Indian Opinion Desk Corroboration: 1 independent outlet India's Gen Z could unlock an estimated Rs 315 lakh crore worth of idle household gold, says the World Gold Council's 'Swarnim Udaan 2047' report released Tuesday. The report estimates Indian households hold 31,000 tonnes of gold, though The Hindu notes a separate figure of over 25,000 tonnes. The council recommends creating a National Gold Board and an integrated ecosystem linking monetisation, recycling, and digital gold to mobilise this dormant asset. The Hindu reports that jewellery demand fell 17% in the first half of 2026, while investment demand via ETFs hit record highs. The shift is driven by elevated prices and younger investors. The Economic Times adds that Gen Z, expected to drive $2 trillion in spending by 2035, prefers digital gold and liquidity over traditional jewellery. ## Coverage - retail.economictimes.indiatimes.com - thehindu.com Tags: digital gold, Gen Z, gold, jewellery, World Gold Council Canonical: https://indianopinion.org/gen-z-may-unlock-indias-rs-315-lakh-crore-gold-holdings/ License: Summary and commentary (c) Indian Opinion, reusable with attribution. Facts belong to the linked sources. Cite: https://indianopinion.org/gen-z-may-unlock-indias-rs-315-lakh-crore-gold-holdings/#story-in-brief Review state: restored archive article, accurate at time of publication, not offered to search indexes.