# GIVA pulls Kriti Sanon Rakhi ad after Kangana Ranaut attack 2026-08-26T20:22:15+00:00 | Entertainment | Indian Opinion Desk Corroboration: 1 independent outlet (3 source reports) Jewellery brand GIVA has withdrawn a Rakshabandhan advertisement featuring brand ambassador Kriti Sanon after social media backlash over her outfit and the inclusion of a pet dog. Actor and BJP MP Kangana Ranaut called the ad "intentionally creepy" and questioned why Sanon would "tie a rakhi to your brother in your bikini/underwear." Sanon responded that festivals are about emotion, not clothing, and criticised society for policing women's attire. GIVA apologised on Instagram, saying it has "the highest regard for Indian culture" and withdrew the ad "out of respect" for those offended. The ad had shown Sanon in a bralette-style blouse with a skirt, tying a rakhi to her brother while their dog joined in. Sanon's sister Nupur also defended her, urging Kangana to "respectfully evolve." ## Indian Opinion Analysis The coverage across NDTV's three pieces is uniform straight reporting of a social-media backlash, an actor's response, and a brand apology. No source questions the official account or foregrounds opposition criticism. The framing is neutral-report, led by the timeline of events and the full text of statements. Critically, no piece examines whether the trolling reflects a broader pattern of moral policing or whether the brand's rapid withdrawal sets a precedent for consumer pressure. The concrete takeaway is that GIVA has withdrawn the campaign. The next flashpoint will come if Kangana Ranaut or other public figures escalate the debate before the festival. ## Coverage Coverage: 3 sources, 3 neutral - ndtv.com (neutral report) Straight timeline of events, statements from all parties, no editorial slant - ndtv.com (2) (neutral report) Focused on the brand's full apology statement, neutral framing - ndtv.com (3) (neutral report) Context piece on Kangana's past statements, no slant on current story This brief was synthesised by AI from the 3 sources linked above, so one read covers every framing they carry. Updated: this story now draws on 3 sources. Last updated 2026-08-27T01:56:35+00:00. Tags: GIVA, Kangana Ranaut, Kriti Sanon, Nupur Sanon, Rakshabandhan Canonical: https://indianopinion.org/giva-pulls-kriti-sanon-rakhi-ad-after-trolling-kangana-jibe/ License: Summary and commentary (c) Indian Opinion, reusable with attribution. Facts belong to the linked sources. Cite: https://indianopinion.org/giva-pulls-kriti-sanon-rakhi-ad-after-trolling-kangana-jibe/#story-in-brief How this brief was made: an AI model read the reports linked above and wrote this summary and analysis, which were published automatically. Published briefs are sampled every hour by an automated quality check; the editor verifies its findings and approves corrections, and corrected briefs carry a dated correction line. Stance labels are editorial classifications of how each outlet framed this story, assigned by the same model, not ratings of the outlets. We do no original reporting. Methodology: https://indianopinion.org/ai-use-policy/