# Gold prices surge 7% in 10 days, festive demand holds

2026-08-13T07:10:24+00:00 | Business & Economy | Indian Opinion Desk

Corroboration: 2 independent outlets

Gold prices rose 7% in the past 10 days to Rs 1.52 lakh per 10 grams, one of the sharpest short-term jumps in months. Despite the rally, consumers are still buying ahead of the festive season, jewellers say. Joy Alukkas, chairman of Joy Alukkas Group, expects volume demand to drop 10% year-on-year, but value spending to rise as buyers expect prices to cross Rs 1.60 lakh soon. Some retailers report lower footfall, while lightweight and lower-carat designs gain traction. Separately, gold jewellery exports rose 9% in June to Rs 9,972 crore, driven by demand from UAE, Hong Kong, Singapore and the UK, according to Gem and Jewellery Export Promotion Council data. Overall gem and jewellery exports inched up to $2.35 billion in June, but cut-and-polished diamond exports fell 18% to Rs 8,398 crore.

## Coverage

- retail.economictimes.indiatimes.com <https://retail.economictimes.indiatimes.com/news/apparel-fashion/jewellery/gold-prices-are-soaring-but-buyers-are-still-stepping-up-festive-purchases/133196297>
- thehindubusinessline.com <https://www.thehindubusinessline.com/markets/gold/gem-jewellery-export-up-a-tad-on-rise-in-gold-prices/article71340934.ece>

Tags: consumer behaviour, festive season, gold prices, jewellery demand, lightweight designs, NRIs
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