# Government Removes 12-Minute TV Advertisement Cap 2026-08-15T03:56:29+00:00 | Governance | Indian Opinion Desk Corroboration: 2 independent outlets The Information and Broadcasting ministry has decided to remove the 12-minute-per-hour limit on television advertisements. The change will take effect after an amendment to the Cable Television Networks Rules, 1994, is notified in the Gazette. The existing rule allowed 10 minutes of commercial advertising and two minutes of channel promotion each hour. The ministry said the number of television channels has grown from 62 in 2006 to more than 900, while digital platforms face no similar cap. The move follows a Delhi High Court ruling that upheld the restriction and said broadcasters had no constitutional guarantee of unlimited monetisation of public resources. The Economic Times reports that the effect on TRAI’s separate quality-of-service framework will need to be addressed. ## Coverage - timesnownews.com - economictimes.indiatimes.com This story was synthesised by AI from the 2 sources linked above. Updated: this story now draws on 2 sources. Last updated 2026-09-27T06:15:47+00:00. Tags: Cable Television Networks Rules, Delhi High Court, Ministry of Information and Broadcasting, TRAI Canonical: https://indianopinion.org/government-removes-12-minute-hourly-ad-cap-for-tv-channels/ License: Summary and commentary (c) Indian Opinion, reusable with attribution. Facts belong to the linked sources. Cite: https://indianopinion.org/government-removes-12-minute-hourly-ad-cap-for-tv-channels/#story-in-brief Review state: restored archive article, accurate at time of publication, not offered to search indexes. How this brief was made: an AI model read the reports linked above and wrote this summary and analysis, which were published automatically. Published briefs are sampled every hour by an automated quality check; the editor verifies its findings and approves corrections, and corrected briefs carry a dated correction line. Stance labels are editorial classifications of how each outlet framed this story, assigned by the same model, not ratings of the outlets. We do no original reporting. Methodology: https://indianopinion.org/ai-use-policy/