# GS Caltex India rebrands Kixx lube with new logo

2026-08-10T19:59:15+00:00 | Business & Economy | Indian Opinion Desk

Corroboration: 1 independent outlet

GS Caltex India has launched the refreshed global identity of its flagship lubricant brand, Kixx, in India after two decades. The rebranding introduces a modernised logo and a new slogan, 'Lubricating the Future,' reflecting the company's focus on innovation and advanced lubrication technologies. CEO and Managing Director Vijay Savant said the identity underscores Kixx's commitment to high-performance solutions for India's evolving mobility and industrial sectors. The new branding will roll out across products and customer touchpoints in phases.

## Coverage

- thehansindia.com <https://www.thehansindia.com/news/cities/bengaluru/kixx-lube-launched-in-india-1103335>

Tags: automotive, brand-rebrand, GS Caltex, India, Kixx, lubricant
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