# GTA 6 Priced At $80 Despite Potential For $100: Take-Two CEO

2026-08-08T15:57:42+00:00 | Entertainment | Indian Opinion Desk

Corroboration: 1 independent outlet

Take-Two Interactive CEO Strauss Zelnick has admitted the company could have charged a higher price for Grand Theft Auto 6 and still seen strong sales, given the immense hype surrounding the title. In an earnings call, Zelnick said offering the base game at $80 and a special edition at $100 struck the right balance of value, but acknowledged other pricing options were possible. The remarks come as Rockstar Games prepares to debut an Extended Look of GTA 6 on Netflix on August 27. In India, GTA 6 is available for pre-order at Rs 5,999 for the Standard Edition and Rs 7,499 for the Ultimate Edition. The Ultimate Edition includes bonus vehicles, weapons, outfits, and a month of GTA+ membership. The game's pricing has long been a point of debate among gamers, with many expecting a $100 base price tag.

## Coverage

- timesnownews.com <https://www.timesnownews.com/technology-science/gaming/take-two-ceo-says-gta-6-could-have-done-well-even-at-a-higher-price-article-155386271>

Tags: gaming, GTA 6, India, pricing, Rockstar Games, Take-Two
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