# Haryanvi goes global with Spider-Man song and Spotify hits

2026-08-08T13:22:23+00:00 | Sports | Indian Opinion Desk

Corroboration: 1 independent outlet

Sony Music India released 'Barsaat', a promotional song for Spider-Man: Brand New Day, in Haryanvi on July 28. The track by the duo Banjaare follows their earlier hit Bairan, which topped Spotify's Weekly Top Songs India chart. JioHotstar now offers cricket commentary in Haryanvi, and at Google I/O 2026, the Gemini AI assistant spoke Haryanvi on stage. Creators like Vivek Chillar, who has 1.21 lakh Instagram followers and gets 64 million monthly views, say the shift began five-six years ago. Reasons include cheap mobile data, the Covid lockdown, a generation unashamed of its accent, and a paying digital economy. Chillar notes that nearly half his audience is from outside Haryana. Linguists say Haryanvi's closeness to Hindi helps it travel beyond the state.

## Coverage

- thefederal.com <https://thefederal.com/category/features/haryanvi-spider-man-song-barssat-banjaare-ott-content-india-language-dialect-google-gemini-252920>

Tags: cricket commentary, cultural shift, Google I/O, Haryanvi dialect, regional pop, social media
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