# Hexaware targets $900 billion SaaS market with AI software

2026-08-22T13:18:03+00:00 | Business & Economy | Indian Opinion Desk

Corroboration: 1 independent outlet

Hexaware Technologies is targeting a share of the $900 billion global SaaS market by using AI to build custom software that can replace licensed enterprise applications. CEO R. Srikrishna said the company can develop such software in weeks or months, making it cheaper than traditional SaaS subscriptions. He cited an example where a $10 million annual SaaS spend could be replaced with a one-time $2 million custom build, though he noted that specific category is not an immediate target. More than half of Hexaware's revenue is already AI-infused, Srikrishna disclosed for the first time. The company is launching Zerovity, an AI delivery layer with six 'zero' pillars including Zero License, Zero Vulnerability, and Zero Defects. Srikrishna said the combined addressable opportunity across the six pillars is roughly $200 billion, though he stressed Hexaware does not view the entire underlying markets as addressable. Srikrishna acknowledged that some pillars like Zero Tickets and Zero Defects are 'deflationary' for core IT services revenue. He said the company is asking sales teams to proactively offer lower-cost delivery as AI makes services more efficient, and aims to offset pressure by expanding into new work areas. Hexaware's management team must now complete 20 hours of AI training, and sales employees who fail risk losing their bonus or termination.

## Indian Opinion Analysis

Hexaware's strategy reflects a broader industry shift as Indian IT firms race to monetise AI while cannibalising their own traditional outsourcing revenue. The $200 billion addressable opportunity the CEO cited is roughly a quarter of the global IT services market, but deflationary pressures on existing contracts mean net gains may be slower. The mandatory AI training with termination risk for sales staff signals how urgently companies like Hexaware need to reskill their workforce to stay relevant. The key number to watch is whether Hexaware's revenue growth can outpace the deflation it expects in its core business in the next two quarters.

## Coverage

- thehindu.com <https://www.thehindu.com/business/Industry/hexaware-eyes-slice-of-900-billion-saas-market-with-ai-enabled-software-even-as-ai-infused-revenue-tops-50/article71375114.ece>
  Leads with company's market target and CEO quotes, no editorialising or external commentary.

This story was synthesised by AI from the source linked above.

Tags: AI, Hexaware Technologies, R. Srikrishna, SaaS
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