# How Indian broadcasting turned programmes into community action

2026-08-06T18:11:48+00:00 | Governance | Indian Opinion Desk

Corroboration: 1 independent outlet

Doordarshan’s Kalyani reached 21 states in 17 languages and 18 dialects, creating nearly 2,500 clubs with more than 83,000 volunteers, Hindustan Times reports. Launched in 2002 to address public health concerns, the weekly programme encouraged viewers to form local groups, discuss issues and act together. In Madhya Pradesh’s Bandrabhan, villagers adopted the name Kalyani Gram after completing a malaria-free year. Earlier radio serials, including Jeevan Saurabh and Tinka Tinka Sukh, also drew listeners into discussions on relationships, HIV/AIDS, women’s empowerment and dowry. The model won recognition from WHO and UNAIDS, showing how public broadcasting could build trust beyond the screen.

## Coverage

- hindustantimes.com <https://www.hindustantimes.com/opinion/when-broadcasting-was-committed-to-public-good-101785863429005.html>

Tags: All India Radio, broadcasting, community participation, Doordarshan, public health
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