# IIM Ahmedabad Publishes Case Study On House Of Abhinandan Lodha 2026-08-07T05:46:12+00:00 | Business & Economy | Indian Opinion Desk Corroboration: 1 independent outlet The Indian Institute of Management Ahmedabad has published a case study on House of Abhinandan Lodha’s business model, the real estate company said. Titled “HoABL: Ready for Scaling Up”, the study was published by the IIMA Case Centre and co-authored by IIMA marketing professor Sourav Borah and Aparna Kansal of IMT Ghaziabad. The case examines HoABL’s digital-first customer journey, legal due diligence, design-led development, hospitality and data-driven marketing. It also studies the company’s effort to build a branded land category and the choices involved in scaling while retaining customer trust. HoABL was established in 2020 and says it is not associated with Lodha or Lodha Group. ## Coverage - freepressjournal.in Tags: business models, House of Abhinandan Lodha, IIM Ahmedabad, land ownership, real estate Canonical: https://indianopinion.org/iim-ahmedabad-publishes-case-study-on-house-of-abhinandan-lodha/ License: Summary and commentary (c) Indian Opinion, reusable with attribution. Facts belong to the linked sources. Cite: https://indianopinion.org/iim-ahmedabad-publishes-case-study-on-house-of-abhinandan-lodha/#story-in-brief Review state: restored archive article, accurate at time of publication, not offered to search indexes.