# India Inc Congratulates NDTV On New Name And Logo 2026-08-21T06:11:29+00:00 | Business & Economy | Indian Opinion Desk Corroboration: 1 independent outlet Industry leaders and corporate India have congratulated NDTV on its new identity, which was unveiled on Independence Day. The rebranding includes a new logo and a major change to one of its best-known brands: NDTV 24x7 is now simply NDTV. The move was praised by business figures who said the channel has been built on credibility. The new brand identity is seen as a step forward for the network as it continues to evolve its editorial and digital offerings. The change to the flagship English news channel comes as the network modernises its presence across platforms, dropping the 24x7 tag that has been part of its identity for over two decades. ## Indian Opinion Analysis NDTV’s rebranding, timed with Independence Day, comes as the network navigates a post-takeover identity under the Adani Group, which acquired a majority stake in 2022. The change from NDTV 24x7 to NDTV signals a shift to a unified digital-first brand, mirroring moves by global news outlets like CNN and BBC that dropped channel-specific labels. For a channel built on its reputation as a critical voice during the Emergency and subsequent governments, the new logo and name mark the end of an era that began in 2003 when 24x7 launched as India’s first 24-hour English news channel. The real test will be whether the new identity can retain the journalistic credibility that industry leaders cited in their congratulations, a credibility that has drawn both awards and government scrutiny over the years. ## Coverage - ndtv.com Leads with positive corporate reactions and frames the rebranding as a credibility move, omitting any mention of ownership change or editorial direction shift. This story was synthesised by AI from the source linked above. Tags: Adani Group, Independence Day, NDTV, NDTV 24x7 Canonical: https://indianopinion.org/india-inc-congratulates-ndtv-on-new-name-and-logo/ License: Summary and commentary (c) Indian Opinion, reusable with attribution. Facts belong to the linked sources. Cite: https://indianopinion.org/india-inc-congratulates-ndtv-on-new-name-and-logo/#story-in-brief Review state: restored archive article, accurate at time of publication, not offered to search indexes. How this brief was made: an AI model read the report linked above and wrote this summary and analysis, which were published automatically. Published briefs are sampled every hour by an automated quality check; the editor verifies its findings and approves corrections, and corrected briefs carry a dated correction line. We do no original reporting. Methodology: https://indianopinion.org/ai-use-policy/