# Indian consumers now well-researched, says Liebherr MD 2026-08-14T13:07:12+00:00 | Business & Economy | Indian Opinion Desk Corroboration: 1 independent outlet Kapil Agarwal, Managing Director Sales at Liebherr India, said at the Digit India’s Top Appliance Awards 2026 on August 7 that Indian appliance buyers are no longer passive. Consumers now research products thoroughly before purchase and seek solutions to specific problems rather than generic features, Agarwal noted. He urged manufacturers to stop assuming Indian buyers are price-sensitive or uninformed, and instead recognise their willingness to pay for quality. Agarwal highlighted Liebherr’s adaptation to local habits such as the Indian practice of boiling milk before refrigeration, which is uncommon in Europe. He argued that the next phase of India's appliance market will be won by brands that understand consumer needs rather than those that merely add features or AI labels. ## Coverage - timesnownews.com Tags: Kapil Agarwal, Liebherr Canonical: https://indianopinion.org/indian-consumers-now-well-researched-says-liebherr-md/ License: Summary and commentary (c) Indian Opinion, reusable with attribution. Facts belong to the linked sources. Cite: https://indianopinion.org/indian-consumers-now-well-researched-says-liebherr-md/#story-in-brief Review state: restored archive article, accurate at time of publication, not offered to search indexes.