# India’s hair-growth market set to double to US$546 mn by 2028

2026-08-12T18:45:18+00:00 | Business & Economy | Indian Opinion Desk

Corroboration: 1 independent outlet

India's hair-growth market is already worth US$270 million (Rs 2,250 crore) and is growing at 15% CAGR, with projections to more than double to US$546 million by 2028, according to Redseer Strategy Consultants. Yet of the 82 million urban Indians experiencing hair loss, only about 5 million currently use an over-the-counter or retail product. The shift is dramatic: patients who once sought transplants in their 40s now arrive in their late 20s and early 30s. The men's topper market alone is estimated at Rs 1,300 crore and the women's at Rs 500 crore, both growing 15% annually. Brands like Man Matters and Traya report that consumers are moving from asking 'Which oil should I use?' to 'What's causing this?'

## Coverage

- brandequity.economictimes.indiatimes.com <https://brandequity.economictimes.indiatimes.com/news/business-of-brands/the-battle-for-headspace/133169295>

Tags: consumer behaviour, hair loss, hair-growth market, India, toppers, transplants
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