# India’s live events market grew 44% to Rs 13,000 crore in 2026 2026-08-14T17:48:21+00:00 | Business & Economy | Indian Opinion Desk Corroboration: 1 independent outlet India's live events and entertainment market grew 44% to Rs 13,000 crore in 2026, according to a KPMG report. Every rupee spent on events generates Rs 1.46 in total economic activity through travel, hotels, restaurants, and shopping, the report found. Outstation visitors account for nearly three-fourths of total spending, spending more than five times that of local attendees. EaseMyTrip CEO Rikant Pittie said more than 5.6 lakh Indians travelled across cities for concerts in 2025, and hotel demand in host cities rises 30-35% year-on-year around major events. Vinod Gopal of the Events and Entertainment Management Association said hotel prices can reach seven digits during big concerts and called for a major infrastructure push, noting that China has built entire cities around events. ## Coverage - thehindubusinessline.com Tags: EaseMyTrip, KPMG, Rikant Pittie Canonical: https://indianopinion.org/indias-live-events-market-grew-44-to-rs-13000-crore-in-2026/ License: Summary and commentary (c) Indian Opinion, reusable with attribution. Facts belong to the linked sources. Cite: https://indianopinion.org/indias-live-events-market-grew-44-to-rs-13000-crore-in-2026/#story-in-brief Review state: restored archive article, accurate at time of publication, not offered to search indexes.