# Instagram refreshes wordmark after decade, users mock ‘Instagzam’

2026-08-13T21:44:07+00:00 | Technology | Indian Opinion Desk

Corroboration: 2 independent outlets

Meta introduced a refreshed Instagram wordmark on August 13, 2026, for the first time in a decade. The new design keeps the familiar script style but with redrawn letterforms. Instagram head Adam Mosseri described it as 'sharper and more modern'. The wordmark at the top of the app had not changed in 10 years. Many users joked that the new font makes the wordmark read as 'Instagzam' instead of Instagram. The company's iconic multicolour gradient camera icon remains unchanged. Reactions online were mixed, with some praising the cleaner look and others questioning readability.

## Coverage

- thehindu.com <https://www.thehindu.com/sci-tech/technology/internet/instagram-changes-its-wordmark-logo-after-over-a-decade/article71342724.ece>
- timesnownews.com <https://www.timesnownews.com/technology-science/instagram-gets-new-wordmark-after-10-years-heres-what-has-changed-article-155610187>

Tags: branding, Instagram, logo redesign, Meta, social media, wordmark
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