# Insurance seller register won’t fix mis-selling, says Value Research chief 2026-08-09T10:05:45+00:00 | Business & Economy | Indian Opinion Desk Corroboration: 1 independent outlet Insurance regulator Irdai chairman Ajay Seth has proposed a public register to trace every policy to the person who sold it, so a seller's record follows him across employers. Speaking at the insurance brokers' association silver jubilee in Delhi, Seth said this would improve accountability for mis-selling. But Dhirendra Kumar, founder of Value Research, writes in Mint that the register will fail to stop the misuse. Kumar argues that a register captures frontline sellers while ignoring those who set sales targets and commission structures. He notes that more than one in five complaints against life insurers concerns how a policy was sold, calling it a system working as designed. The real fix, he says, lies in making unsuitable sales unprofitable, not in tracing them after the fact. ## Coverage - livemint.com Tags: agent accountability, Ajay Seth, insurance mis-selling, IRDAI, Value Research Canonical: https://indianopinion.org/insurance-seller-register-wont-fix-mis-selling-says-value-research-chief/ License: Summary and commentary (c) Indian Opinion, reusable with attribution. Facts belong to the linked sources. Cite: https://indianopinion.org/insurance-seller-register-wont-fix-mis-selling-says-value-research-chief/#story-in-brief Review state: restored archive article, accurate at time of publication, not offered to search indexes.