# Investment firms bet on YouTube creator middle class as new asset 2026-08-10T05:52:22+00:00 | Business & Economy | Indian Opinion Desk Corroboration: 1 independent outlet Investment firms are increasingly treating YouTube creators as a viable asset class, with Nuggit announcing a £5 million ($6.7 million) fund for British creators. The firm offers cash upfront in return for a cut of ad revenue, plus tools and analytics. Nuggit founder Jonathan Freeland, a former investment banker, said the 'creator middle class' lacks business support despite strong growth potential. Goldman Sachs projects the creator economy, spanning YouTube, TikTok and Instagram, will grow from $250 billion in 2023 to $480 billion by 2027. A unit of TPG recently launched a $250 million venture with Creative Artists Agency. However, a YouTube UK survey found only 7% of creators reported access to adequate financial support. Some caution remains, as the sector has seen hype-driven downfalls like Spotter's 2024 staff cuts. ## Coverage - economictimes.indiatimes.com Tags: creator economy, Goldman Sachs, Investment funds, Nuggit, venture capital, YouTube Canonical: https://indianopinion.org/investment-firms-bet-on-youtube-creator-middle-class-as-new-asset/ License: Summary and commentary (c) Indian Opinion, reusable with attribution. Facts belong to the linked sources. Cite: https://indianopinion.org/investment-firms-bet-on-youtube-creator-middle-class-as-new-asset/#story-in-brief Review state: restored archive article, accurate at time of publication, not offered to search indexes.