# iPhone 17 Pro price drops to Rs 69,990 at Croma 2026-09-17T11:32:09+00:00 | Technology | Indian Opinion Desk Corroboration: 2 independent outlets Croma is offering the iPhone 17 Pro at an effective price of Rs 69,990, down from its original price. The deal includes a bank discount of Rs 4,000, an exchange bonus of Rs 12,000, and up to Rs 44,500 off on exchanging an old device like the iPhone 15 Pro. India Today reports that the iPhone 17 Pro, with an A19 Pro chipset, 6.3-inch 120Hz OLED display, and three 48MP cameras, starts at Rs 30,000 less than the iPhone 18 Pro. The Times of India, however, notes that Apple's overall pricing in India has become steeper. The iPhone 18 Pro starts at Rs 1,64,900, while older models like the iPhone 17 now cost Rs 99,900. India has reportedly received some of Apple's steepest price increases this year, with some models rising by up to 41%. Despite this, the outlet notes that the iPhone 16 was India's bestselling smartphone in late 2025, driven by aspirational appeal and strong resale value. ## Indian Opinion Analysis India Today frames the Croma deal as a buying opportunity, focusing on the discounted price and specs of the iPhone 17 Pro. The Times of India foregrounds the wider affordability crisis, citing steep price hikes across Apple's lineup. The contrast reveals two realities: a discount exists for last year's model, but the entry price for Apple's ecosystem has jumped sharply. A balanced reading is that aspirational demand may persist, but financing and trade-ins now conceal a growing cost barrier. Apple's next quarterly India shipment data will show whether volume holds. ## Coverage - indiatoday.in (neutral report) Reports deal details and specs without commentary on pricing trends - timesofindia.indiatimes.com (government critical) Frames price increases as an affordability problem, criticising Apple's strategy Tags: A19 Pro, Apple, Croma, iPhone 17 Pro Canonical: https://indianopinion.org/iphone-17-pro-price-drops-to-rs-69990-at-croma/ License: Summary and commentary (c) Indian Opinion, reusable with attribution. Facts belong to the linked sources. Cite: https://indianopinion.org/iphone-17-pro-price-drops-to-rs-69990-at-croma/#story-in-brief