Jayadeva Institute Launches Campaign on Rising Heart Attacks in Youth

Quick Summary

• The Sri Jayadeva Institute of Cardiovascular Sciences and Research has launched an awareness campaign titled “nimma Hrudaya Namma Kalaji” (Your Heart, Our Care) to address the rising heart attack cases among younger populations.
• The educational audio-visual capsule emphasizes healthy lifestyle practices, early detection of risk factors, and timely medical intervention as preventive measures against cardiac ailments.
• Lokayukta B.S. Patil unveiled the video on Tuesday. The campaign will utilize social media platforms like YouTube, Facebook, and Instagram for outreach.
• Institute director K.S. Ravindranath highlighted concerning data: 20%-25% of daily cardiac patients admitted are under the age of 45, with an average of 30 admitted each day.
• Globally, non-communicable diseases (NCDs) account for 60%-70% of deaths; heart attacks and strokes contribute to roughly 25%-30%.
• Under the institute’s premature Coronary Artery Disease (PCAD) project studying over 5,000 individuals below age 40 with heart conditions, new risk factors such as abnormal lipoproteins and elevated homo-cysteine levels were identified.
• Key contributors to cardiac risks include smoking, excessive alcohol consumption, sedentary lifestyles, unhealthy diets high in fats/carbs/sugar beverages; increasing obesity rates; diabetes; stress; pollution; hypertension; high cholesterol levels; and genetic predispositions.

Indian Opinion Analysis

Heart health challenges among India’s youth highlight a concerning trend that demands robust public health intervention. The significant rise in young cardiac patients underscores the effects of lifestyle choices compounded by modern urbanization factors such as pollution and stress. This initiative by a State-run premier cardiology institute demonstrates proactive steps toward mitigating this growing issue through education accessible on widely used social media platforms.

The Premature coronary Artery Disease (PCAD) project’s findings about emerging risk factors reflect advancements in understanding unique vulnerabilities affecting younger populations. These insights could pave the way for more tailored approaches within India’s healthcare framework aimed at prevention rather than post-event management.

Effective dissemination via platforms like YouTube or Instagram is crucial given their reach among technology-centric demographics prone to unhealthy lifestyle habits. If well-executed alongside policy reforms encouraging physical activity programs or taxation on harmful substances like tobacco/sugary drinks-this initiative could set benchmarks for combating preventable noncommunicable diseases nationwide.

Read More: Published – September 02, 2025