# JioHotstar leads India OTT with 22 hours monthly viewership

2026-08-15T00:42:42+00:00 | India | Indian Opinion Desk

Corroboration: 1 independent outlet

Indians spend an average of 22 hours and 13 minutes per month on JioHotstar, making it the most addictive streaming platform, reports Binged citing BofA Global Research data from Sensor Tower. Netflix follows at 19 hours 22 minutes, MX Player at 19 hours 19 minutes, Prime Video at 13 hours 44 minutes, and ZEE5 at 10 hours 44 minutes. The time-spent metric, Binged notes, is more telling than subscriber counts because it shows genuine viewer engagement. JioHotstar's library of live cricket, reality shows, and regional content drives the lead.

## Coverage

- binged.com <https://www.binged.com/ott-analysis/data-reveals-the-most-addictive-ott-platform-in-india/>

Tags: Amazon Prime Video, BofA Global Research, JioHotstar, MX Player, Netflix, Zee5
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