# Kangana slams Kriti Sanon’s Raksha Bandhan ad as ‘creepy’

2026-08-24T19:36:27+00:00 | Entertainment | Indian Opinion Desk

Corroboration: 2 independent outlets (3 source reports)

Kangana Ranaut has criticised Kriti Sanon's Raksha Bandhan jewellery advertisement, calling it 'intentionally creepy' in an Instagram story on Monday. The ad shows Sanon in a bralette-style blouse, cape and draped skirt, which has sparked online debate over whether the outfit is appropriate for the traditional festival. Several social media users have objected to Sanon's attire, with some questioning the brand's intent. Others have defended her, arguing that the backlash amounts to policing women's clothing choices and that similar outfits in films are cheered. Sanon has not commented on the controversy. The advertisement, by jewellery brand GIVA, continues to divide opinion online. Sanon was last seen in the film 'Cocktail 2', while Ranaut's recent release is 'Bharat Bhagya Vidhaata'.

## Indian Opinion Analysis

Times of India and both Hindustan Times articles report the same facts neutrally, but the second Hindustan Times piece gives equal space to voices defending Sanon, framing the backlash as policing women's clothing. The first Hindustan Times and Times of India focus more on the criticism. The coverage shows a familiar pattern: outrage over a woman's festive attire is reported straight, but the underlying debate about double standards in judging female celebrities' clothes is only fleshed out in one version. The ad has not been withdrawn.

## Coverage

Coverage: 3 sources, 3 neutral
- timesofindia.indiatimes.com (neutral report) <https://timesofindia.indiatimes.com/entertainment/hindi/bollywood/news/did-kangana-ranaut-slams-kriti-sanon-over-her-raksha-bandhan-ad-asks-why-would-you-tie-rakhi-in-bikini/articleshow/133475482.cms>
  Leads with the controversy and quotes both critics and the absence of Sanon's response.
- hindustantimes.com (neutral report) <https://www.hindustantimes.com/entertainment/bollywood/kangana-ranaut-says-kriti-sanon-raksha-bandhan-ad-looks-creepy-why-would-you-tie-your-brother-a-rakhi-in-bikini-101787583942139.html>
  Straight reporting of the criticism and Kangana's comment, no defender voices.
- hindustantimes.com (2) (neutral report) <https://www.hindustantimes.com/entertainment/bollywood/kriti-sanons-raksha-bandhan-ad-sparks-backlash-fans-say-people-cheering-for-her-bikini-scenes-are-now-policing-her-101787545054454.html>
  Gives substantial space to defenders of Sanon, balancing the backlash.

This story was synthesised by AI from the 3 sources linked above.
Updated: this story now draws on 3 sources. Last updated 2026-08-24T21:41:37+00:00.

Tags: Instagram, Kangana Ranaut, Kriti Sanon, Raksha Bandhan
Canonical: https://indianopinion.org/kangana-ranaut-calls-kriti-sanons-raksha-bandhan-ad-intentionally-creepy/
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Cite: https://indianopinion.org/kangana-ranaut-calls-kriti-sanons-raksha-bandhan-ad-intentionally-creepy/#story-in-brief

How this brief was made: an AI model read the reports linked above and wrote this summary and analysis, which were published automatically. Published briefs are sampled every hour by an automated quality check; the editor verifies its findings and approves corrections, and corrected briefs carry a dated correction line. Stance labels are editorial classifications of how each outlet framed this story, assigned by the same model, not ratings of the outlets. We do no original reporting. Methodology: https://indianopinion.org/ai-use-policy/
