# Kashmir women artisans learn branding for craft market 2026-08-13T10:07:57+00:00 | Governance | Indian Opinion Desk Corroboration: 1 independent outlet Greater Kashmir reports that 100 artisans attended a one-day workshop on branding and aesthetic packaging for GI and ODOP handcrafted products in Srinagar. The Handicrafts and Handloom Department organised the session with the National Institute of Fashion Technology under the Raising and Accelerating MSME Performance (RAMP) Programme. The programme is the first of ten planned workshops. Most participants came from Noor Ari Producer Company, a women-led collective of nearly 600 members. Deputy Director Tahira Tabassum said the government aims to strengthen the craft ecosystem, and NIFT faculty explained how creative packaging can boost the marketability of Kashmir's handmade goods. ## Coverage - greaterkashmir.com Tags: branding, GI products, handicrafts, Kashmir, RAMP, women artisans Canonical: https://indianopinion.org/kashmir-women-artisans-learn-branding-for-craft-market/ License: Summary and commentary (c) Indian Opinion, reusable with attribution. Facts belong to the linked sources. Cite: https://indianopinion.org/kashmir-women-artisans-learn-branding-for-craft-market/#story-in-brief Review state: restored archive article, accurate at time of publication, not offered to search indexes.